Becky Cavalier

The advertisement which I thought did a great job of using a normalizing gaze was the brand Oscillo. This is a medicine used for curing flu-like symptoms. In the ad there is a cartoon picture of a girl who appears to have been painted by Picasso himself. The picture of this woman is distorted and even appears to be broken. This appeals to consumers because people are able to relate to feeling this way when dealing with a cold. Right next to this picture there is another drawing of the same woman once she has already taken the medicine and has returned to feeling like herself. The ad does not seem to focus on gender or race, but rather it appears to center around the way you feel and look when you are sick and how much better you will be after taking Oscillo. By using this gaze customers are able to relate to feeling like you have been taken apart, and wanting to return to your normal life where you can once again feel and look like yourself. Oscillo is giving its customers the impression that they will be looking their best if they take this medicine when they have a cold, it is influencing their purchase by giving them the sense of returning to their normal selves.

Apollo Davenport

In the article of my choice, “Carbs on the Run” speaks about nutrition and the sport of running. Based on the picture on the front of the article, a female is posing with her bottom half exposed with many vitamins attached to her clothing. The caption reads, “Do I look fat?” which seems to further the stereotype about women and their appearance. The text talks about Lance Armstrong, a male, which gloats about his successes. The author appears to make the male look better at running in my perspective. In terms of visual strategies, the article is composed of a lot of fruit that looks good if it were to be eaten. The appeal of the food would appeal to the readers. The language in this article seems to include the reader as if the author was speaking to the reader directly. I would say the author does reinforce the text and visuals because both are including and attracting the reader to pay attention. The appealing visuals including the involving of the readers does both seem to have the same tone.